Lyle Garrison Joins BE As Northwest Sales Manager

Lyle Garrison

BROADCAST ELECTRONICS (BE) has opened a new sales office in PORTLAND and appointed LYLE GARRISON Northwest Regional Sales Manager there. Effective FEBRUARY 26, GARRISON will handle sales support for BE studio and RF products in the six-state territory of WASHINGTON, MONTANA, OREGON, IDAHO, WYOMING and ALASKA.

GARRISON was previously a District Sales Manager for HARRIS. He comes to BE with a technical background in broadcasting and computer networking, including 20 years' military RF communications experience and several years representing computer and telecom networking for FUJITSU.

"BE's service is unparalleled in the industry," commented GARRISON. "These guys are passionate about radio and about moving the industry forward, and I'm looking forward to being a part of a company so dedicated and customer-focused."

BE VP/Global Sales MICHAEL BURGETT said, "LYLE's enthusiasm and deep knowledge of radio is going to be critical to our expanding efforts to continue the individualized support BE is known for in the Northwest."

GARRISON is taking over sales support for the region from ELLIS TERRY, who will remain BE's Regional Sales Manager for the Western U.S. TERRY will continue to provide studio and RF support to broadcasters in CALIFORNIA, NEVADA, UTAH, ARIZONA and HAWAII.

GARRISON can be reached at (503) 922-0562 or lgarrison@bdcast.com.

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