All Access' Todd Stach Encourages DJs To Stop Using 2 Words That Make Sweeping Assumptions

Todd Stach

ALL ACCESS' Contemporary Christian Format Editor and Coach/Consultant at his company BEYOND (615) shares in this week's Beyond The 615 Column that words matter:

"You probably already know this, but I can’t assume that everyone reading this article does. Having a radio show shouldn’t feel like you’re speaking from a stage to a large audience of people. I always encourage the shows I coach to picture themselves at a coffee shop with a friend having a one-on-one conversation while sipping on their favorite latte.

The words you use help place you inside that coffee shop in an intimate conversation OR on a stage proclaiming something to a large crowd of people. 

In my opinion, when you use the words 'we' and 'us' while on the air, it places you on a stage. Even if your intention is to be understanding and inclusive, 'we/us' may be doing more damage than you realize. Damage may be too harsh of a word, but stay with me."

Read the rest of the article here to learn which words to use instead and what results to expect.

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