Podchaser To Launch Podcast Sponsors To Track History, Ad Spends, Data

Launching Podcast Sponsors In Beta

PODCHASER PRO is launching PODCAST SPONSORS in beta, enabling brands and networks to understand where podcast advertisers are spending their money. Bringing podcast sponsorship data to the PODCHASER PRO marketing suite looks to increase the efficiency of podcast campaigns and monitoring.

Users with the PODCAST SPONSORS beta add-on will unlock access to sponsor data for the top 5,000 podcasts and across 1,000 brands – including number of episodes sponsored, and estimated ad spend.

On each podcast’s Insights page, users can see the most recent sponsors of the podcast. Clicking “view all” will show a list of all past sponsors sorted by the number of episodes of that podcast that they’ve sponsored so far.

Users will also find the brand-new Insights page on episode pages. Opening that page will show you which brands sponsored that episode.

PODCHASER PRO will be adding more tools to help brands and marketers leverage the power of podcasting, including searching for specific brands, seeing the most prolific podcast sponsors, and more.

The podcast sponsors feature is an available add-on for existing PODCHASER PRO accounts.

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