Snowcrash Launches NFT Trading Platform With Sony Music Entertainment & Universal Music Group  

New NFT Platform

SNOWCRASH has announced the launch of its NFT trading platform, formed in partnership with SONY MUSIC ENTERTAINMENT (SME) and UNIVERSAL MUSIC GROUP (UMG). NFTs for cultural icons BOB DYLAN and MILES DAVIS are slated for release this year, as well as for emerging artist VARVARA (who reimagines the legendary paintings of JOHN JAMES AUDUBON) for this MAY, with further projects and partnerships to be announced in the coming months. 

SNOWCRASH Co-Creator WALTER DE BROUWER said, “With SNOWCRASH, we have found a perfect opportunity where the entertainment community, SILICON VALLEY and WALL STREET all come together to create opportunities for artists and organizations impacting the world today. We have also launched the platform on the SOLANA blockchain, which is a much better choice for the environment.”

Pres./Global Digital Business, SONY MUSIC ENTERTAINMENT DENNIS KOOKER added, “SNOWCRASH is a promising new NFT marketplace with strong leadership connections to the music community, experienced technology vision and differentiated in-house creative capabilities.  We are pleased to be partnering with them to identify and develop a range of opportunities for our recording artists with a focus on delivering accessible, user-friendly experiences for both creators and fans.”

EVP/Digital Strategy, UNIVERSAL MUSIC GROUP, MICHAEL NASH said, "A critical part of UMG’s strategy in this space is to develop artist-focused, premium campaigns and fan-oriented collectables with world-class partners, which will enable our artists and labels to advance their cultural influence at the forefront of innovation. The all-star team behind SNOWCRASH, with the incredible experience and perspective that JEFF (ROSEN), JESSE (DYLAN) and WALTER bring from their varied backgrounds and fields, promises to deliver exciting new creative opportunities for our global roster of artists and songwriters.” 

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