KCRW/Santa Monica Rebrands To 'Always On LA'

New Look

SANTA MONICA COLLEGE's Non-Comm KCRW/SANTA MONICA has rebranded with a new look and the new slogan "Always On LA." A statement on the newly revamped website said, "KCRW has always been more than a radio station: We’re a gathering place, a site of communion and connection. When you turn on the dial or press play on a KCRW podcast, you too belong to LOS ANGELES. We’ve partnered with the agency wORK X WORK, the creative team behind ON AIR FEST and a longtime friend of KCRW, to develop a new look and messaging that’s reflective of where we come from, who we are today, and where we’re growing."

KCRW Pres. JENNIFER FERRO said, “We’re standing in a moment of profound change and precious opportunity. Our city is changing rapidly, and so is the media landscape. We know that our listeners are seeking a sense of belonging to something bigger than themselves — to each other. That’s exactly what the new brand stands for.”

KCRW and WORK X WORK have also just announced the return of ON AIR FEST, the cultural event for audio creatives and inspired listeners. It will take place at KCRW’s sound stage in SANTA MONICA NOVEMBER 3rd-5th and feature the creative vanguard in sound and storytelling of LOS ANGELES. Click here for more information. 

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