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NuVoodoo Media: PPM Wearables: Let's Get In Front Of It
May 9, 2022 at 6:19 AM (PT)
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The latest blog from NUVOODOO MEDIA's CAROLYN GILBERT and LEIGH JACOBS looks at NIELSEN's upcoming conversion to PPM wearables.
Of note in NUVOODOO MEDIA's blog is the significance of the NIELSEN PPM Wearables companion Smartphone app; GILBERT and JACOBS point out that NIELSEN says the new app allows them "to target key demographic groups with coaching and incentives to further improve installation rates." NUVOODOO marketing guru PJ KLING said of the coming changes, “Let’s get in front of it."
NUVOODOO's new blog asserts that NIELSEN’s altered its recipe, which means stations need to alter their marketing recipes to meet the new challenges -- and maximize the new opportunities.
See the complete blog post from NUVOODOO MEDIA here.