This Week’s Merge: Six Ways To Make Your Social Media Content Less Polished

Lori Lewis

“I said it nearly two years ago – and it remains steady and strong: Unpolished is the new Polished,” observed LORI LEWIS MEDIA President and MERGE author LORI LEWIS.

“It’s a trend I saw come out of the 2020 lockdown. We were becoming raw – less made up.

“And just this week – META is urging brands to look and feel more genuine, citing two studies as proof.

“One study is INSTAGRAM’s own data that found content shot on mobile devices with ‘a more lo-fi, language of the platform’ feel outperformed polished content.

“The other study from YPULSE found that 8 in 10 young consumers agreed with the statement, ‘I like it when content from brands is not perfect,’ and ‘tired of seeing perfect images in advertising.’

“So, how do you get started?” 

Read more about "Six Ways To Make Your Social Media Content Less Polished” in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space. Let us know how we can provide guidance and help refine your approach to social media. Reach out to LORI LEWIS, here. 

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