NuVoodoo Media On PPM Wearables: The Importance & Pitfalls of Contests

Contesting And Your Station App

NUVOODOO MEDIA's CAROLYN GILBERT and LEIGH JACOBS continue to look at NIELSEN's conversion to PPM Wearable technology, and in the latest NUVOODOO MEDIA blog, they dig into contesting, its importance, and what to look out for as it relates to the new PPM Wearables.

In the post, NUVOODOO MEDIA notes the importance of the PPM Wearables' companion smartphone app and how that makes reviewing a radio station's own app more important than ever.

Read the complete blog post from NUVOODOO MEDIA here.

« see more Net News