NuVooDoo Media Studies Out-Of-Home Listening

Out-of-Home Report

NUVOODOO MEDIA's CAROLYN GILBERT and LEIGH JACOBS' latest report takes a look at how NIELSEN's move to PPM wearables will affect ratings for listening outside of the home.

In the report, data indicated that 66% of ratings prospects who listen to broadcast radio at least an hour a day reported commuting to a job most-to-all days of the week. 22% reported working mostly from home.

See the complete blog post from NUVOODOO MEDIA here.

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