Podtrac Debuts Attribution Platform

Attribution Service

PODTRAC has debuted a new attribution service for podcasting. The measurement company says that the new PODRTRC Attribution platform, launching in beta for use by advertisers, agencies and publishers, offers attribution data in a "new dashboard you'll want to use." The release did not offer any details on how PODTRAC's attribution system works or what publishers will need to do to take advantage of the platform.

The beta is open to applications now; click here to apply.

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