Acast Offers Self-Serve Ad Buying Platform

DIY

ACAST has unveiled a new self-serve advertising buying platform for its ACAST Marketplace. The platform, offering avails in over 88,000 podcasts, is available for ad purchases for as little as $250.

“Podcasts have the most highly engaged audiences of any form of media out there today and there should not be a barrier to entry for brands to connect with these listeners,” said Product Mgr. NIKLAS LAGERBERG. “With ACAST’s new self-serve platform dedicated purely to podcasts, we’ve created a unique opportunity for small businesses, as well as larger brands curious about podcast advertising, to dip their toes into the waters on a scale that works for their business needs and budgets.”

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