Noncomms Get Support From Urban Outfitters, Toyota

TOYOTA MOTOR SALES and URBAN OUTFITTERS are at SOUTH BY SOUTHWEST in AUSTIN to launch "FREE YR RADIO," a multi-phased program that includes in-store concerts, YARIS giveaways, and a compilation CD featuring music from top indie bands, all to benefit non-commercial radio stations in major U.S. markets. The campaign will feature free in-store concerts by top local bands at UO locations across the country and will help promote indie bands online and on independent radio stations. The in-store performances will be held in APRIL and MAY, with a dates and venue announcement by the end of MARCH.

A Free YR Radio benefit CD featuring tracks from select partner artists will be compiled and sold exclusively at UO stores at the end of the year-long program. The CD will also be featured on the play list at www.urbanoutfitters.com. All proceeds from the compilation CD will be divided among the participating radio stations; each will receive a check at the end of the program to be used at its discretion. More info at www.FreeYrRadio.com.

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