Mandy McCormack Joins Trisha Yearwood Inc. As EVP/Marketing & Partner Strategy

McCormack

Country music industry veteran MANDY McCORMACK segues from GARTH BROOKS’ PEARL RECORDS, where she has been SVP/Radio Promotion & Marketing, to TRISHA YEARWOOD, INC., where she assumes the role of EVP/Marketing & Partner Strategy. The company, headed by Country star YEARWOOD, encompasses GWENDOLYN RECORDS, her EMMY AWARD-winning FOOD NETWORK series, “TRISHA’S SOUTHERN KITCHEN,” her FACEBOOK LIVE series, COFFEE TALK (where close friend McCORMACK has been a frequent guest), and her collection of NEW YORK TIMES bestselling cookbooks, as well as YEARWOOD’S pet, furniture and rug lines, and her multi-year partnership with WILLIAMS SONOMA.

In her new role, where she will remain based in NASHVILLE, McCORMACK will manage brand partnerships, oversee marketing plans, seek new business ventures, and provide strategic consultation in all lanes of YEARWOOD’s multi-faceted business. In addition to her role at PEARL, McCORMACK previously held the same duties (SVP/Radio Promotion & Marketing) for YEARWOOD’s TEAMTY management team.

Prior to joining PEARL in 2015, McCORMACK, a veteran of more than 25 years in the industry, was National Dir./Promotion Strategy for BIG MACHINE LABEL GROUP, where she worked for a decade in a variety of roles. She launched her career in the 1990s in programming roles for “AFTER MIDNITE WITH BLAIR GARNER,” PREMEIERE NETWORKS and Country KZLA/LOS ANGELES. She segued to the label side with a job at VIVATON RECORDS. From 2016-22 McCORMACK also served as Executive Producer for SIRIUSXM’s THE GARTH CHANNEL as an extension of her PEARL RECORDS duties.

“I have been so blessed to have had the opportunity to expand my experience since 2015, working with GARTH, TRISHA, and their affiliated teams,” said McCORMACK. “Now, I am excited to be able to laser focus on TRISHA’s business goals as it relates to music, television, entertainment, lifestyle and more. Knowing the opportunities currently on the table, I am looking forward to bringing new dreams to life with TRISHA, her team at WME and our entire amazing TEAMTY.”

“MANDY has been an integral part of TEAMTY since we formed in 2018,” said YEARWOOD. “We named ourselves TEAMTY because that’s really who we are. I love the collaborative nature of this group. With MANDY coming in full-time, it feels good to make official what she’s really been doing all along. TEAMTY is thrilled to have her with us exclusively.”

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