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KJHM (Jammin' 101.5)/Denver Rebrands To 'Mile High Vibe,' Adds Kathie J For Middays
by Pete Jones
January 9, 2023 at 5:17 AM (PT)
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MAX MEDIA Rhythmic AC KJHM (Jammin' 101.5)/DENVER has rebranded as "MILE HIGH VIBE." The station keeps its focus on R&B h while also focusing on hyper-local DENVER content on and off the air.
In addition to the rebrand, KJHM has added market veteran radio/TV personality KATHIE J for middays. KATHIE J has spent over 20 years on the air in DENVER both on radio and on TV.
Operations Dir. ADRIAN SCOTT said, "JAMMIN' 101.5 - THE MILE HIGH VIBE isn’t confined to an era or category when it comes to defining our music selection, we cater to the MILE HIGH CITY’s Vibe."
Kathie J
MAX MEDIA/DENVER GM SEAN RHOADS added, "Our mission is and has always been to serve our community and our business partners. This is just another step toward solidifying our position within the community. This is not a format flip, this is only a rebranding or a brand polish. We are creating a feeling, not just a format."
KATHIE J said, "I am excited to be back on the airwaves with the new rebranding of the “MILE HIGH VIBE”. I’ve always loved this city and can’t wait to connect on a daily basis."
"KATHIE J is the perfect talent to complement our new rebranding as the "MILE HIGH VIBE". She brings personality, experience, and an exuberant love of the community,” says KJHM PD SENEN "SLiM" RODRIGUEZ.
With the rebranding, morning host TONY V remains in place and PD SENEN "SLiM" RODRIGUEZ continues to handle afternoons.