It's 91X Day As XETRA-F/San Diego Celebrates 40 Years In Alternative Format

91X Went Alternative 40 Years Ago Today

LOCAL MEDIA SAN DIEGO Alternative XETRA-F (91X)/SAN DIEGO is celebrating its 40th anniversary in the format TODAY. The station debuted as "91X, THE CUTTING EDGE OF ROCK" on JANUARY 11, 1983.

91X has received a State Proclamation from California Assembly Members BRIAN MAIENSCHEIN and CHRISTOPHER WARD, as well as a Mayoral Proclamation by SAN DIEGO MAYOR TODD GLORIA, for JANUARY 11th to be "91X DAY" to recognize all the station’s contributions to generations of listeners in SAN DIEGO. 

"What a monumental day for 91X!," said PD GARETT MICHAELS. "Making it to 40 years would not be possible without the contributions of many creative rebels over the years who have kept the flame going on this 100,000 watt radio blowtorch. Thank you MAX TOLKOFF, the first 91X DJ, early rebellion leader and eventual program director, for pushing the button to launch this icon. Today’s our birthday, but we will be celebrating all year. Stay tuned."

LOCAL MEDIA SAN DIEGO Managing Partner/President/GM GREGG WOLFSON added, "91X represents the finest of our company principles to entertain, service, inspire and connect SAN DIEGANS through the power of live & local radio. What an incredible achievement for the many 91X team members that have made incredible contributions over the past 40 years. Thanks to all our listeners, artists, clients, partners, and friends for all your support."

Last FEBRUARY (NEW NEWS, 2/14/22), 91X began to celebrate its 40 Year Anniversary by playing the best songs from its music library with a "91X A TO X...YZ."

91X on-air staff past and present pose with CA Assembly Member BRIAN MAIENSCHEIN and the Assembly Resolution for "91X Day." Pictured are (Back row, l-r) MICHAEL “MARTY” WHITNEY, HILARY DONEUX, LOU NILES, ANDREW ROWLEY, BRIAN MAIENSCHEIN, GARETT MICHAELS, ZACH VAN LUE, JOSH HAMMOND, and MIKE HALLORAN;(Front row, l-r) DANIELLE STUHT and BILLY BONES.

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