This Week’s Merge: How Instagram Will Distribute Your Content In 2023

Lewis

"For some time now, INSTAGRAM has been working to shift how we use the app away from our own curated social graph (the people, places, and things we follow), and more towards the TIKTOK-like in-app, interest-based, discovery experience," explains LORI LEWIS MEDIA President and MERGE author LORI LEWIS.

"And this change means opportunity for growth.

"It doesn’t mean losing a ton of reach with current followers; it means heightened awareness (and conversion) with non-followers.

"Understanding the audience’s broader interests, and playing to that, will get your content distributed. So, pay attention. Study what triggers reaction and what does not.

"INSTAGRAM is placing a higher priority on helping users discover new things around the interests they show through their interactions and conversations."

Get the details and read more about "How Instagram Will Distribute Your Content In 2023” in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space. Let us know how we can set up your INSTAGRAM  strategy, and help study what’s working so you’re on your way to a meaningful and memorable social brand. We help brands do so every day. Reach out to LORI LEWIS, here. Or, reach out to LORI anytime on INSTAGRAM; @lorilewismedia.

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