Urban One, Sounder To Research Issues Affecting BIPOC Podcast Ad Sales

Research

URBAN ONE is partnering with SOUNDER for research looking at issues with ad sales for BIPOC podcasts and audio content. SOUNDER will be looking at limitations in the industry's brand safety technology capabilities for BIPOC audio content and analyzing RADIO ONE, REACH MEDIA, and URBAN ONE PODCAST NETWORK content to create a report aimed at promoting equality in ad sales for all audio content.

"As the leader in urban-formatted content, URBAN ONE's mission has always been to do our part in educating our partners, ourselves, our clients, and the broader industry on the evolving cultural landscape of Black America," said URBAN ONE Audio Division CEO JOSH RAHMANI. "Through this work we hope to bring awareness of Black culture and its nuances to the industry at large and support an ecosystem of the diverse voices that drive mainstream culture."

"SOUNDER was founded on the belief that we could help diverse voices connect with listeners who cared about what they had to say. We also believe that these voices should have the same ability to monetize and fund their content," said SOUNDER CEO KAL AMIN. "Yet suitability and brand safety can't be optimized until technology catches up to culture and holistically supports a thriving, diverse world of audio content. Our mission to transform audio insights includes redefining the brand safety status quo with contextual intelligence tools to support diverse creators."

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