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In A Special 3-Part Series Exclusively In All Access' Consultant Tips, Programming Legend Guy Zapoleon Has Updated His Music Cycles Article For 2023 - Part One Available Now
by Tom Cunningham
January 18, 2023 at 10:26 AM (PT)
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This week, exclusively in ALL ACCESS, in Part 1 of a three-part series, legendary programmer/consultant GUY ZAPOLEON updates his MUSIC CYCLES column for 2023.
With all of radio’s key formats included, the focus is, as always, on the Top 40 format, and how to overcome the current DOLDRUMS CYCLE. He observes, “2022 marks the biggest departure of Top 40 airplay from the popularity charts (Billboard). We see a drop we’ve not seen in over a decade.”
Parts 2 and 3 will follow on the next consecutive WEDNESDAYS, and as usual, ZAPOLEON does not mince words. Read Part 1 here.