Veteran U.K. Music Exec Emmy Lovell Named SoundCloud Global Head Of Music

Emmy Lovell (Photo: LinkedIn)

SOUNDCLOUD has named veteran BRITISH music executive  EMMY LOVELL as its Global Head Of Music. She will be based in LONDON and report to Chief Content & Marketing Officer LAUREN WIRTZER-SEAWOOD.

LOVELL will lead SOUNDCLOUD’s global music strategy and oversee the company’s artist and label relations and commercial label partnerships teams. According to the release, the exec will “build the relationships, capabilities and insights that connect and deepen the relationship between SOUNDCLOUD’s passionate fans and their favorite artists”.

LOVELL most recently led NAPSTER’s relaunch as Interim CEO and was previously the company’s CSO. Prior to that, she was WEA EVP, part of WMG's global artist and label services arm.

LOVELL has developed campaigns for global artists including KYLIE MINOGUE, COLDPLAY, MUSE, THE CHEMICAL BROTHERS, GORILLAZ, DEADMAU5, DANGER MOUSE and TINIE TEMPAH. 

SOUNDCLOUD recently launched a SOUNDCLOUD FOR ARTISTS, partnered with music collaboration and data management tool SESSION, and acquired music AI company MUSIIO.

Commented SOUNDCLOUD CCO/CMO WIRTZER-SEAWOOD, “EMMY is the consummate music executive. Her passion for the business and deep expertise in partnering with artists at all stages of their careers is critical as we continue to pioneer the future of fandom and unlock the full potential of the artist and fan relationship on SOUNDCLOUD.”

Added LOVELL, “SOUNDCLOUD’s influence in pop culture is felt globally and their fast-paced and progressive approach to challenging the status quo in the music industry is refreshing. I look forward to working with LAUREN and the team to continue the brilliant and innovative work SOUNDCLOUD has already done to create connection between their vibrant artist and fan communities.”

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