Todd Amlin Exiting WCVO (104.9 The River)/Columbus CCO Post To Start Own Company, Serve As Station's MD

Amlin

RIVER RADIO MINISTRIES Contemporary Christian WCVO (104.9 THE RIVER)/COLUMBUS, OH Chief Creative Officer TODD AMLIN is stepping away after five years to start AMLIN MEDIA GROUP, with THE RIVER his first client, retaining him to serve as MD.

AMLIN said, "I love this industry. I believe deeply in the ability to change lives and communities through the power of music and the connections our DJs make with listeners. It’s for that reason that I want to bring fresh, innovative strategies to the industry at large and empower stations to reimagine what is possible if we move forward boldly.”

“From the moment he took over, AMLIN has been aggressively pursuing music strategy,” said Pres./CEO BILL MONTGOMERY “Asking questions, annoying labels, reading and researching, badgering consultants, tweaking algorithms until he finally could get his mind around the process and make it his own. He wanted to make Christian radio music strategy serve the audience and the industry, and blend new music discovery with still being familiar. We are excited to retain him as our music director. We love how THE RIVER sounds and want to have him continue to direct our future sound.”

Find out more about AMG here.

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