Triton Digital Releases U.S. Year-End Report

Yearly Report

TRITON DIGITAL's first U.S. Year-End Podcast Report includes the statistic that podcast downloads increased by 20% year-to-year for 2022, with listeners downloading an average of 3.8 hours per week. The study includes data from TRITON's Podcast Metrics and Podcast Metrics Demos+ along with a Demos+ survey conducted with SIGNAL HILL INSIGHTS.

Other takeaways include that listeners downloaded an average of 5.6 episodes per week, with News, Comedy, and True Crime leading all genres; over 25% of listeners are aged 25 to 34, skewing towards male; podcast listeners index higher for household income, education, and ethnic diversity; and the most downloaded podcast was "NPR NEWS NOW," with "RACHEL MADDOW PRESENTS: ULTRA" the leading new show. The report also includes rankers of the top 20 sales networks and podcasts for the year, including networks and shows opting into TRITON's measurement (which leaves out networks like iHEARTMEDIA, SPOTIFY, and PODCASTONE and shows like "THE JOE ROGAN EXPERIENCE").

Top sales networks ranked by average weekly downloads:

1. STITCHER MEDIA
2. NPR
3. AUDACY PODCAST NETWORK
4. WONDERY
5. CUMULUS PODCAST NETWORK
6. AUDIOBOOM
7. NBCUNIVERSAL NEWS GROUP
8. PARAMOUNT
9. WARNERMEDIA
10. KASTMEDIA
11. SALEM PODCAST NETWORK
12. ALL THINGS COMEDY
13. STUDIO71
14. THE ROOST PODCAST NETWORK
15. CLOUD10
16. HEADGUM
17. BONNEVILLE INTERNATIONAL
18. CBC/RADIO-CANADA
19, FOCUS ON THE FAMILY
20. BEASLEY MEDIA GROUP

Top podcasts ranked by average weekly downloads:

1. NPR NEWS NOW
2. CRIME JUNKIE
3. THE BEN SHAPIRO SHOW
4. DATELINE NBC
5. MORBID
6. UP FIRST
7. THE DAN BONGINO SHOW
8. MY FAVORITE MURDER
9. FRESH AIR
10. SMARTLESS
11. POD SAVE AMERICA
12. LAST PODCAST ON THE LEFT
13. THE NPR POLITICS PODCAST
14. THE CHARLIE KIRK SHOW
15. CONAN O'BRIEN NEEDS A FRIEND
16. PLANET MONEY
17. HIDDEN BRAIN
18. CNN 5 THINGS
19, THE MARK LEVIN PODCAST
20. WAIT WAIT... DON'T TELL ME!

“As the podcast industry continues to grow, we look forward to sharing these insights to help publishers and advertisers make more informed decisions,” said TRITON DIGITAL SVP/Measurement Products & Strategy DARYL BATTAGLIA. “Podcasting is an engaging and powerful storytelling medium and our inaugural year-end podcast report acts on our commitment to provide our customers with credible, insightful and trusted data around the consumption of podcast content and listener habits.”

Download the full report at tritonrankers.com.

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