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Jay Green Joins Soundrise
by Perry Michael Simon
January 24, 2023 at 5:08 AM (PT)
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CADENCE13 SVP/Digital Strategy and Analytics JAY GREEN is joining SOUNDRISE, the podcast sales operation spun off from MARKET ENGINUITY late last year, as SVP/Strategy & Operations. GREEN joined CADENCE13 in 2017 after nearly three years as VP/Digital Sales and Content Partnerships at ADLARGE MEDIA; he previously worked at PODCASTONE, DIAL GLOBAL, and KATZ DIMENSIONS. In addition, former KANTAR VP LOVLYN CORBETT is joining SOUNDWISE as Dir./National Accounts.
“Podcasting has seen incredible growth in what we can do to tie brands and creators together. SOUNDRISE has prioritized the independent creators who are doing what they love and entertaining us all. Creators, advertisers, and listeners all deserve a rewarding experience, and SOUNDRISE has an achievable vision of how to create this ideal ecosystem,” said GREEN. “The future of this industry depends on our ability to foster independence and content diversity, and I’m excited to help SOUNDRISE push the boundaries of what we can do with audio.”
“With his background, JAY has both the creativity and industry experience to bridge the gap between the largest advertisers and the niche creators. The podcast industry is at an exciting inflection point with incredible opportunity ahead for independent creators and mission-driven audio. As we get into this next phase, JAY’s history and success navigating the industry from the very beginning will be an invaluable asset to our partners,” said SOUNDRISE CEO HARRY CLARK. “On the sales side, LOVLYN brings experience working alongside some of the largest brands and advertisers in the audio space. Their combined expertise will help evolve our strategies and scale our operational capacity to grow the company, helping creators, advertisers, and listeners alike.”