In A Special 3-Part Series Exclusively In All Access' Consultant Tips, Programming Legend Guy Zapoleon Has Updated His Music Cycles Article For 2023 - Part Two Available Now

Zapoleon

This week, exclusively in ALL ACCESS, in Part 2 of a three-part series, iconic programmer/consultant GUY ZAPOLEON updates his MUSIC CYCLES column for 2023.

In this second installment, ZAPOLEON muses, “Radio suffered through the 'Death Of 1000 Cuts' to get here (and no it’s not too late for radio!). Some of this was due to the massive debt load radio overpaid for radio stations, which created a lack of continued investment like we had done prior to Consolidation after the Telecom Bill in 1987. We just haven’t done enough in protect our medium.”

Part 3 will follow next WEDNESDAY with ZAPOLEON’s conclusions and recommendations on how to right the ship.  Read Part 2 here.

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