Warner Music Group To Launch 'Rhythm City' On Roblox

On Roblox

WARNER MUSIC GROUP's latest venture into the metaverse is a new presence on ROBLOX, "Rhythm City," that the label calls "a first-of-its-kind music-themed social roleplay experience." "Rhythm City," debuting FEBRUARY 4th, was developed for WMG by GAMEFAM and will offer interaction with artists and music as well as digital merchandising.

“As our lives become increasingly digital, exciting opportunities are opening up for artists and fans to engage and interact”, said WMG Chief Digital Officer & EVP/Business Development OANA RUXANDRA. “WMG is focused on facilitating the foundations of these new experiences by building and experimenting across evolving ecosystems. This partnership with GAMEFAM sees WMG creating a place for artists and audiences to come together to define and contextualize their communities within living spaces.”

“We are thrilled to have a chance to combine our passion for developing authentic, highly-engaging metaverse content with our love of music”, said GAMEFAM CEO JOE FERENCZ. “WMG has been a brilliant partner in pushing innovative strategies, and together with our expertise, we’ve channeled that into production excellence creating a new community for music lovers in the metaverse."

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