Libsyn Launches Data Integration With YouTube

YouTube Metrics Now Available

LIBSYN's ADVERTISECAST is now connected with YOUTUBE to allow for access to YOUTUBE statistics for podcasts in the ADVERTISECAST marketplace. IAB-compliant YOUTUBE statistics are also available to podcasters using LIBSYN's hosting platform even if they are not being sold on the ADVERTISECAST marketplace.

“Podcasters are increasingly uploading their shows to YOUTUBE as both a distribution and marketing channel and ADVERTISECAST is continuing to offer richer data and insights on campaign performance for brand partners,” said ADVERTISECAST SVP/Sales ANTHONY SAVELLI “YOUTUBE is one of the most popular podcast listening platforms in the U.S. and usage share has steadily grown from 14% in 2019 to 24.2% in 2022. LIBSYN was the first hosting company to support publishing podcasts to YOUTUBE and this data integration furthers our commitment to the multi- channel approach and will provide better transparency to brands and advertisers.”

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