SoundCloud Renews Ad Sales Deal With SXM Media

Renewal

SOUNDCLOUD has renewed its advertising sales agreement with SIRIUSXM's SXM MEDIA. The deal runs through 2014; SOUNDCLOUD has been represented by SXM since 2019.

“We are excited to extend our SXM MEDIA relationship and continue bringing innovative and creative music-first brand offerings to advertisers,” said SOUNDCLOUD VP/Revenue Partnerships & Operations VANESSA BARIA. “By tapping into SOUNDCLOUD’s multicultural and Gen Z artist and fan communities, brands can be at the forefront of music and artist discovery while being a major part of an artist’s journey from the first upload and beyond.”

“We’re thrilled to continue our successful relationship with SOUNDCLOUD and help advertisers of all sizes reach SOUNDCLOUD’s audience of young, influential listeners and creators,” said SXM MEDIA VP/Revenue Partnerships PHIL WIERZBINSKI. “Our work with SOUNDCLOUD gives brands access to the largest advertising marketplace in digital audio with the innovative tech and creative solutions to back it up. In fact, since 2019, we’ve seen the number of brands on SOUNDCLOUD increase by 20x.”

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