Urban One Podcast Network Debuts

Network's New Name

As indicated in this week's announcement of the rebranding of URBAN ONE's INTERACTIVE ONE to iONE DIGITAL (NET NEWS 1/31), the company's podcasting activities are being branded as the URBAN ONE PODCAST NETWORK. The network, headed by Sr. Dir./Podcast Operations SIERRA REED, has signed up with KATZ DIGITAL for advertising sales and is being supported by PUBLICIS MEDIA's APX CONTENT VENTURES' Inclusion Investment Fund.

REED said, "Having the freedom to share and express is a beautiful thing, and what you learn and feel within that conversation and storytelling experience is invaluable. We want people of color to get into podcasting. We want the community to learn, grow, and be entertained in a way that is organic and not programmed."

"Given URBAN ONE's history and legacy in creating premium audio content for Black audiences and the growing level of Black podcast listeners, this was a natural step to continue exemplifying our mission of 'Representing Black Culture,'" said Josh Rahmani, URBAN ONE Chief Revenue Officer/Audio Division JOSH RAHMANI. "The network provides a natural partnership destination for BIPOC creators and presents advertisers the opportunity to connect with a niche audience that over-indexes for their response to brands that show up in podcasts, particularly podcasts with Black creators and hosts."

KATZ DIGITAL Pres. SCOTT PORRETTI said, "KATZ DIGITAL is both proud and excited to expand upon our exclusive partnership with URBAN ONE, now adding their premium, culturally relevant podcast content to our current industry leading podcast offerings.".

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