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Cumulus Media Launches 'Your Music First' Audio Series Across Six Music Formats
by Charese Frugé
February 6, 2023 at 1:30 PM (PT)
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CUMULUS MEDIA has launched the YOUR MUSIC FIRST audio series on 47 of its Country stations across the U.S. Designed for stations that play current music, the series highlights new music by sharing the artists’ thoughts with their fans. The multi-week series kicks off with Country artist THOMAS RHETT’s new single, “Angels (Don’t Always Have Wings),” going behind the scenes with RHETT to reveal the story behind the song.
The shows feature exclusive artist commentary on the featured songs, with singers revealing different aspects of their song’s personal meaning, the inspiration behind the music, and insights into their lives and careers. YOUR MUSIC FIRST takes listeners behind the scenes of new songs by premier artists in the Alternative, Top 40, Country, Hot AC, Rock and Urban formats.
CUMULUS MEDIA VP/Music Partnerships GREG FREY said, “We’re excited to partner with BIG MACHINE LABEL GROUP’s THE VALORY MUSIC CO. to bring THOMAS RHETT’s brilliant song, “Angels (Don’t Always Have Wings),” to our Country listeners, so they can experience it in a unique and compelling way - paired with the thoughts and voice of THOMAS RHETT, sharing with them what the song means to him.” FREY added, “YOUR MUSIC FIRST puts CUMULUS radio stations at the forefront of music curation, in partnership with a variety of record labels. Rather than seek out this music, listeners will have it served to them along with exclusive audio of the firsthand thoughts of the artists who created it.”
BIG MACHINE LABEL GROUP Chairman SCOTT BORCHETTA added, “Today’s entertainment environment requires bold and creative ways to cut through the noise and excite listeners. CUMULUS’ new YOUR MUSIC FIRST series does just that. We’re thrilled that THOMAS RHETT’s new single, 'Angels (Don’t Always Have Wings),' has been chosen to launch this program.”