Report: Grammy TV Ratings Highest Since 2020 With 12.4 Million Viewers

Grammy Awards: An Uptick

The 65th annual GRAMMY AWARDS telecast attracted 12.4 million in total viewers on SUNDAY night (2/5) according to NIELSEN, making it the most viewed show of the night and the largest audience for the ceremony since 2020, according to VARIETY, up 30% from last year's show, which drew 9.6 million viewers.

Hosted by TREVOR NOAH for the third consecutive year, SUNDAY night’s live broadcast from L.A.'s CRYPTO.COM ARENA, broadcast live on CBS and streamed on PARAMOUNT+, saw its live-streaming numbers up 33% from last year, breaking its previous record of the largest live-streaming audience in history across PARAMOUNT+ and other CBS platforms.

Online, the broadcast hit 66 billion potential impressions, ranking as "the #1 social entertainment event of 2023,” according to CBS. As of MONDAY morning, 53 million social video clips of GRAMMY content across CBS and PARAMOUNT’s various platforms were seen.

In comparison, the 2023 GOLDEN GLOBES telecast on NBC (which was also live streamed on PEACOCK) opened almost a month prior to a 1.1 rating with 6.3 million total viewers – showing a 26% and 9% drop, respectively, from the 2022 GLOBES telecast. On social media as well as online, GLOBES content across E! NEWS and NBC DIGITAL platforms raked in almost 11 million digital page views and video views, per the network.

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