John Shomby Shares The Importance Of Station Unity, And How To Create It

Shomby

Unity doesn’t mean uniformity, according to COUNTRY’S RADIO COACH owner JOHN SHOMBY, who uses his latest ALL ACCESS column to address how unity plays a role in the culture development of a radio station, and how to create it inside the building.

Citing as examples THE BEATLES, the 1980 U.S. OLYMPIC hockey team, and even MARVEL’s AVENGERS, SHOMBY writes, “If you take a good look at some of the most successful, prominent organizations/groups, real and fictitious, they were all based on unity.”

He continues, “As a leader/GM/PD of your station/group/cluster, assembling and maintaining a loyal, capable staff is the most difficult, yet rewarding, task you have. If you want a good shot at a unified group, first look for independent thinkers. Those who will challenge you often, but also bring specific, unique talents to the table … Different talents, unique personalities, total participation.”

Read more in SHOMBY’s new column, “The Difference Between Unity And Uniformity,” in ALL ACCESS' CONSULTANT TIPS section here.

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