Fred Jacobs On The Trouble With Streaming

Jacbos

In his latest blog post at the company website, JACOBS MEDIA Pres. FRED JACOBS looks at radio's (and broadcast television's) relationship with streaming, digging into the difficulty of monetizing streaming for radio, SPOTIFY, and even video programming networks. The piece also discusses former EMMIS boss JEFF SMULYAN's NEXTRADIO struggles, as recounted in SMULYAN's book, "Never Ride a Rollercoaster Upside Down," and radio's (and the auto industries') difficulty in speaking with one voice.

The challenge, according to JACOBS, is that "Knowing the difference between fool's gold and the stuff King Midas chased will be an essential skill for CEOs and corporate teams.  Knowing when to lead, jump in, or when to wait and see will be the factor that differentiates the dons from the duds."

See the latest JACOBS MEDIA STRATEGY blog here.

« see more Net News