Epic Rights Inks Deal With The Luther Vandross Estate

Vandross (Photo: Featureflash Photo Agency / Shutterstock.com)

The estate of the late LUTHER VANDROSS has entered a partnership with EPIC RIGHTS for merchandising and licensing. EPIC RIGHTS is part of UNIVERSAL MUSIC GROUP’s merchandise and brand management company, BRAVADO.

The plan is to develop an all-new multi-category worldwide retail and e-commerce program for the late singer. Two years ago, the estate signed a publishing deal with PRIMARY WAVE (NET NEWS 10/26/21).

PRIMARY WAVE Partner/Chief Digital Strategy Officer ROB DIPPOLD said, “We are thrilled to be partnering with both LISA STREFF and the EPIC RIGHTS team to continue to expand and find new avenues to keep LUTHER’s brand, music and legacy relevant and top-of-mind in TODAY’s pop culture. We anticipate building a diverse and comprehensive collection of apparel, collectibles, wall art and accessories including using never-before-seen assets from the estate’s archives to celebrate his career, music, and talent in new and creative ways.”

EPIC RIGHTS SVP/Global Licensing LISA STREFF added, "LUTHER VANDROSS is an icon and legend, we are thrilled to be representing such an incredible artist. In conjunction with the LUTHER VANDROSS ESTATE, we are confident we will be developing authentic merchandise for LUTHER VANDROSS fans around the globe.”

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