No More Demo Tapes For Sony/BMG U.K.

REUTERS reports that SONY BMG in IRELAND and the U.K. will no longer accept music in hard copy formats. Instead, budding musicians will be asked to sign up on a Web site such as www.columbiademos.co.uk or www.rcademos.co.uk to blog their music, photos and videos.

"Blogging is clearly one of the major trends in music, media and entertainment," said SONY BMG's UK and IRELAND MUSIC ENTERTAINMENT Chairman/CEO GED DOHERTY.

"A hundred thousand new blogs go online each day at the moment, and the blogosphere is doubling every 230 days, so it makes complete sense for the major labels to use the process in a creative way to encourage, discover and communicate with new artists," he said.

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