Arbitron Adds Three New Markets To Spring '07 Survey

Twin Falls, Hot Springs, And Aspen Added

ARBITRON has announced the addition of these three new markets for the SPRING '07 Book: TWIN FALLS (SUN VALLEY), ID (#235); HOT SPRINGS, AR (#290); and ASPEN, CO (#300). 

These markets will be surveyed twice a year, in SPRING and FALL, as part of ARBITRON's new Qualitative Diary Service. The results will be based on a single survey. FALL '07 will include the in-tab diaries from the SPRING '07 and FALL '07 survey when tabulating the audience estimates. Each report thereafter will be a "two-book average" of the most current and the previous survey, delivering two times the current sample size for audience demographics and dayparts.

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