KFRC Returns To San Francisco

KFRC Returns

CBS pulled the plug on Talk KIFR (106.9 FREE FM)/SAN FRANCISCO at 4p (PT) today, changing calls to the legendary KFRC and bringing back a Classic Hits format to the BAY AREA featuring "the greatest artists of the '60s, '70s and '80s such as THE BEATLES, THE ROLLING STONES, ELTON JOHN, THE EAGLES, MARVIN GAYE, THE DOOBIE BROTHERS, FLEETWOOD MAC, STEVE MILLER and WAR, to name a few.

"We’re thrilled to bring the legendary KFRC back to the BAY AREA airwaves," said VP/GM STEVE DINARDO. "This enduring music has entertained generations while remaining relevant to present day life and culture. I can’t think of better way to commemorate the 40th anniversary of the 'Summer of Love.'"

The station’s new website can be found by logging onto www.kfrc.com, where listeners will, among other things, be able to hear an online audio stream of the station’s music programming. Broadcasts of OAKLAND A’s baseball will continue to be broadcast over the air on 106.9.

MOViN Changes Calls

In a related announcement, Rhythmic AC MOViN 99.7 (formerly KFRC) will change its call letters to KMVQ, effective early next week.

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