Live Earth Sets Online Viewing Record

Madonna

A history-making audience of viewers from around the world united at www.liveearth.msn.com to experience the Live Earth concerts. Since the start of the first Live Earth concert in AUSTRALIA, MSN delivered more than 30 million live and on-demand video streams of the concerts. During the exclusive live coverage on MSN, more than 8 million people watched over 15 million streams, with peak simultaneous viewership of 237,000 people, making it the most-watched entertainment event in online history.

"JULY 7, 2007 was the greatest day in the history of MSN," said VP/Chief Media Officer JOANNE BRADFORD. "Our Live Earth offering has delivered more than 30 million video streams and reached more than 8 million people around the world, a milestone in online history. We are thrilled that MSN connected a global audience together for this important issue and invite people to explore the in-depth experience available on MSN, which millions are continuing to enjoy."

Our Live Earth offering has delivered more than 30 million video streams and reached more than 8 million people around the world, a milestone in online history.

The U.K. concert at WEMBLEY STADIUM was the most-watched live stream, and peak simultaneous viewership of 237,000 occurred during MADONNA's closing performance in LONDON.

"Live Earth is committed to continuing to provide our global audience with ways to 'Answer the Call' and individually make a difference to help solve the climate crisis," said Live Earth founder/producer KEVIN WALL. "By providing the opportunity to view the shows in their entirety online, coupled with our unique solutions campaign, we're able to communicate our message on a mass scale in a way that engages people and inspires them to act."

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