Bridge Ratings Releases Podcasting Study

During opening sessions today of the PORTABLE MEDIA & PODCASTING CONFERENCE in ONTARIO, CA, BRIDGE RATINGS Pres. DAVE VAN DYKE released his company's first research installment regarding the impact of podcasting on radio station listening. The study, which used a sample of 4000 persons 16+ including 2000 listeners to noncommercial radio stations such as NPR, was conducted between JANUARY and OCTOBER 2005 in LOS ANGELES, SAN FRANCISCO, SEATTLE, WASHINGTON, DC, ST. LOUIS and MIAMI. 

The study found that listeners to NPR and other non-commercial stations reflected a 5% increase in cume listening and generated 10% more TSL after regularly (2 or more times per week) downloading station podcasts.

 "We also found that less than 20% of podcast listening among radio listeners occurs on devices other than personal computers," noted VAN DYKE, who indicated that this was an on-going study with data released quarterly. 

For more info, visit www.bridgeratings.com.

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