'National Geographic Weekend' Sets Launch

The first fruit of the previously announced NATIONAL GEOGRAPHIC MUSIC AND RADIO is a weekly two-hour radio show, "NATIONAL GEOGRAPHIC WEEKEND," produced by the new division of NATIONAL GEOGRAPHIC and distributed by SALEM RADIO NETWORK. The show, hosted by BOYD MATSON, debuts this month and has already been cleared in CHICAGO, SAN FRANCISCO, DALLAS, SEATTLE, DETROIT, SAN DIEGO and other markets.

"BOYD MATSON embodies the spirit of NATIONAL GEOGRAPHIC's mission, which is all about telling stories that inspire people to care about the planet," said NGMR EVP MARK BAUMAN. "The goal of 'NATIONAL GEOGRAPHIC WEEKEND' is to get out there with him and the dozens of adventurers and scientists we work with every day and give them a way to tell their incredible stories in an intimate, spontaneous way."

"'NATIONAL GEOGRAPHIC WEEKEND' delivers an entirely new concept in weekend programming," said SALEM VP of News and Talk Programming TOM TRADUP. "NATIONAL GEOGRAPHIC is the ideal partner to deliver the stories to engage and excite listeners around the country with its amazing tales from around the world."

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