Clear Channel First To Play 'Tag' With iTunes, Polk Audio

iSonic Radio

No sooner had POLK AUDIO introduced the I-SONIC ENTERTAINMENT SYSTEM 2, the first radio that allows listeners to buy songs heard on HD Radio broadcasts using APPLE’s revolutionary iTUNES Tagging technology, than CLEAR CHANNEL announced that it will join the party.

CLEAR CHANNEL became the first of what ALL ACCESS hears will soon be a bevy of radio groups to offer HD digital radio broadcasts for a new ‘tagging’ feature that allows users to purchase and download songs they hear HD digital channels with the push of a button, broadcasts via Apple’s iTunes service.

Earlier TODAY, POLK AUDIO introduced the I-SONIC ENTERTAINMENT SYSTEM 2, the first radio that allows listeners to buy songs heard on HD Radio broadcasts using APPLE’s revolutionary iTUNES Tagging technology.

The I-Sonic® ES2 includes a second-generation HD Radio tuner with full multicasting. It accepts all iPOD models with dock connectors in its top-mounted dock hidden beneath a sliding door. S-Video and composite video outputs allow the user to connect a television or video monitor to the IES2 for viewing video content stored on a video iPod.

The IES2 is also tying in with APPLE on the new music discovery feature called iTUNES Tagging, which allows consumers to buy songs they hear on HD Radio stations. An iTUNES Tag button on its front panel and remote control allows consumers to tag songs broadcast by HD Radio stations. The I-Sonic ES2 stores the selected songs to its memory and transfers the tags to a docked iPod. When the consumer connects the iPOD to his/her computer, iTUNES automatically presents the songs in a new Tagged playlist for the consumer to preview, buy, and download.

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