Paragon Study Reveals Confusion About HD Radio

HD Awareness Lacking

PARAGON MEDIA STRATEGIES has released the results of an online survey taken in MARCH, 2007, where 707 radio listeners ages 14-64 were asked about HD Radio. The study found that four years since its introduction, awareness of HD Radio remains behind both Internet and Satellite radio, as 42% of the respondents said they had heard of HD Radio, compared to 85% for Internet radio and 87% for Satellite radio.

Among those who have heard of HD Radio, other key findings of the survey included:

* 41% equate HD Radio with high-definition or hi-def.
* 34% believe HD has better/clearer sound/CD quality.
* 59% believe all radio stations broadcast in HD.
* 61% think they can receive HD without special equipment.
* 44% responded XM and SIRIUS are examples of HD Radio.
* 40% think there is a monthly fee for HD Radio.

...the price for an HD Radio receiver would need to drop to the $40-$50 range before most listeners will consider buying one.

Money talks, as the price for an HD Radio receiver would need to drop to the $40-$50 range before most listeners will consider buying one. 81% of respondents said they were likely to buy an HD Radio in that price range.

Learn more at www.paragonmediastrategies.com.

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