Steve Morris Letter To Cumulus, Clear Channel, Radio One, Cox

I have received your urgent letter. You raise important points that are clearly fundamental to having a currency that commands the respect and support of broadcasters and advertisers.

Over the last few years, as PPM has been brought through its long testing process, many of these issues have been extensively discussed, and trade-offs vs. cost debated. It seems clear from your letter, however, that we need to go back and revisit previous assumptions about how the service is to be built, and to make sure that we are doing this in a way that serves your needs.

It seems clear from your letter, however, that we need to go back and revisit previous assumptions about how the service is to be built, and to make sure that we are doing this in a way that serves your needs.

I have asked Pierre to call you and to set a time when he and I can come to your office and hear directly from you what it is that you require in a new service, and how you would rebalance the trade-offs.