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KERX Flips From Alternative
December 18, 2007 at 7:11 AM (PT)
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Stunting
PEARSON BROADCASTING Alternative KERX (THE X 95.3)/FT. SMITH, AR switched to "FRANK 95.3" TODAY, airing all-FRANK SINATRA music. Look for tomorrow to be "ELVIS 95.3" with all-ELVIS PRESLEY.
ALL ACCESS hears KERX will unveil a new format with "attitude" on THURSDAY (12/20).
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