Report: 39 Mil Sat Listeners, 30 Mil HD Listeners In 2012

In its latest research survey entitled "Music to Consumers' Ears: Next Generation Radio," PARKS ASSOCIATES predicts that satellite radio subscribers will double from 20.5 million in 2008 to 39 million by 2012 -- and that HD radio adoption will increase exponentially from 4.2 million in 2008 to 30 million by 2012.

"The XM and SIRIUS merger, the emergence of HD radio, and the availability of online offerings will create new listening experiences for consumers," PARKS ASSOCIATES Research Analyst CHRIS RODEN said. "To ensure future success, providers must align their products and services with the expectations and demands of the consumer.

"A majority of satellite radio owners like the portability of the service," he continued. "Therefore, most satellite radio subscribers use the service in their vehicle. Conversely, HD radio owners view the product as similar to other CE devices such as DVD players and home networks. These consumers are more likely to listen to the service at home."

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