Radio Has Lost Its Portability

JACOBS MEDIA President FRED JACOBS discussed 18-34 "tech saavy" findings from focus groups conducted in WASHINGTON-BALTIMORE, DETROIT, and LOS ANGELES from SEPTEMBER and OCTOBER at yesterday's (12/8) ARBITRON CONSULTANT FLY-IN.

"Radio's portablility has been replaced by the iPOD," JACOBS told ALL ACCESS. "What APPLE has done with this device is a cultural statement. When was the last time you saw a 21 year-old with WALKMAN? Nobody walks around with a WALKMAN anymore, except for old guys at baseball games."

The study indicated that the overall useage of podcasting was not real high. JACOBS believes it is much more of a media sensation. "That's not to say that it won't change in a big way a year from now," he said. "People are aware of it, but podcasting really felt like it was still something down the road."

While satellite radio subscribers enjoy the variety, the good news for terrestrial radio was that satellite subscribers were not all that thrilled with the service and there are some reception problems. There is reluctance to paying for something they are already getting for free. 

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