Red Ink Changes Name And Expands Service Arm

RED INK changes its name to RED STRATEGIC MARKETING to coincide with the company's expanded label services of product management, sales, promotion, and new media marketing for all of the RED distributed labels. These label services were previously available only to RED INK and SONY BMG labels,

RED STRATEGIC MARKETING SVP/GM HOWARD GABRIEL said, "RED INK has been at the forefront of label and artist development for the last five years. Helping to build smaller record companies into multi-million dollar profit centers as well as developing platinum artists like SWITCHFOOT, TRAIN and LOS LONELY BOYS. As we rename the company, we’re expanding our staff, and making our highly effective services available to all of the great labels that exist in the RED family."

"When we take on a new project we always look at the entire scope," continued GABRIEL. "Our product managers create a marketing plan that encompasses every aspect of a record’s life – we establish grass roots awareness, provide the tools and expertise that can help solidify a long-term career, and always keep in mind our ultimate target of multi-platinum success."

Former MCA RECORDS VP/Promotion LISA CRISTIANO has been named Sr. Dir./Promotion. Ex-WARNER BROS. RECORDS Dir./Radio Promotion CRISSY ZAGAMI joins as Associate Director/Promotion. Former ATLANTIC RECORDS Local TOMMY DEBENEDICTIS has been tapped Manager/Promotion.

In addition, RACHEL MINTZ is tapped Director/Marketing. DAVID WALLACE and RAJ DEBAH are upped to Associate Directors/Marketing.

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