Ad Inventories Drop For November

Radio ad inventories dropped 9.6% year-to-year for NOVEMBER, according to HARRIS NESBITT analyst LEE WESTERFIELD's monthly report. CLEAR CHANNEL's "Less is More" initiative resulted in that company's 26% cut in inventory, and also led an industry-wide 21% increase in the use of 30 second spots. NEW YORK (20%) and LOS ANGELES (23%) showed sharp inventory cuts, and non-CLEAR CHANNEL companies averaged about a 4% cut in spots for the month.

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