UMG Appoints Tom Bennett As CEO Of Bravado

Upped At UMG International

UNIVERSAL MUSIC GROUP has promoted TOM BENNETT to CEO of BRAVADO, its global merchandising division. Formerly, BENNETT served as BRAVADO's NORTH AMERICAN CEO. He will continue to be based in NEW YORK.

"Music merchandising is now on the world stage," stated UMG INTERNATIONAL Chairman/CEO LUCIAN GRAINGE. "And BRAVADO defines and shapes this business. Fortunately, TOM's experience and tenure with BRAVADO will ensure that the company's legacy and future are assured."

BENNETT added, "BRAVADO, because of its great history, is already positioned at the forefront of the music merchandising business. With the added support of UNIVERSAL MUSIC GROUP's resources and global reach, BRAVADO will grow and lead in this sector as never before. We have decades of experience and a world-class artist roster that's second to none. With fresh investment and renewed purpose, BRAVADO will create and deliver innovative products and customised ideas to ever-expanding territories to maximise each artist's -- and each brand's -- merchandising potential and revenue. I am confident that Bravado will continue to be the market leader."

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