Arbitron Reorganizes Top Execs' Duties

Arbitron

ARBITRON reorganizes the duties of two of its top managers, naming President, U.S. Media Services OWEN CHARLEBOIS as President/Operations, Technology, Research and Development, while naming President/PPM and International PIERRE BOUVARD as President/Sales and Marketing. 

The moves put the company's development and deployment of ratings meters and diaries under CHARLEBOIS' purview while giving BOUVARD oversight of sales and marketing. LINDA DUPREE remains SVP/PPM New Product Development, and all three report to Pres./CEO STEVE MORRIS.

"In 2006, we will be taking our Portable People Meter system from a stand-alone development effort to an integral component of our core media services," MORRIS said in a statement. "To bring PPM to the U.S. media marketplace as quickly as possible, we must make changes to our organization while delivering the best of new and traditional services to our customers. The solutions require closely integrating operations, technology and research and development into a tightly knit team capable of accelerating our speed to market with next generation versions of our traditional tools."

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