WEA Promotes Bashkoff To VP/Digital Sales And Marketing

Bashkoff Upped

WEA CORP has promoted PERRY BASHKOFF to VP/Digital Sales and Marketing. Based in NEW YORK, BASHKOFF will continue to report to SVP/Digital Sales and Marketing LARRY MATTERA.

In making the announcement, MATTERA said, "For the last five years PERRY has shown his expertise in developing creative, successful sales plans that have been driving digital revenue for our artists and labels. Now, as we expand our reach even further into the online social media space and push for greater ad-supported opportunities for our artists, PERRY’s leadership and strategic thinking will play an important role."

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