RAB: November Nat'l Dollars Flat, 1% Uptick In Local Biz

A Flat November

According to the RAB, grand total combined spot and non-spot radio revenue for NOVEMBER 2005 remained flat when compared to NOVEMBER of 2004. Total combined local and national ad sales figures for NOVEMBER of this year also came in flat when compared to NOVEMBER of last year.

Local dollars for NOVEMBER of 2005 inched up 1% over that same month from a year ago. National ad sales dropped 5% this NOVEMBER over last NOVEMBER. Non-spot revenue for NOVEMBER of 2005 also fell 1% when compared to NOVEMBER of 2004.

On a year-to-date basis, grand total combined spot and non-spot revenue for the Radio Industry was flat during the first 11 months of 2005 when compared to that same time period from a year ago. Total combined local and national ad sales figures for JANUARY through NOVEMBER of 2005 also came in flat when compared with JANUARY through NOVEMBER of 2004.

Local Radio posted an increase of 1% during the first 11 months of this year when compared to those same months from last year. National ad sales dollars dipped 2% JANUARY through NOVEMBER of 2005 compared to JANUARY through NOVEMBER of 2004. Non-spot revenue for the first 11 months of 2005 decreased 1% compared to the first 11 months of 2004.

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